July 9, 2026 at 12:00 PM Eastern Time
The Biggest Revenue Leak Practices Don't Realize They Have (Until It's Too Late), And How To Fix It
The practices losing patients are not losing them because of their clinical outcomes. They are losing them because of what happens in the moments no automation was ever designed to fill.
Join Hillary Small and Stephanie Vogel for a focused 30-minute webinar on the human layer of your cash-pay practice — what it is costing you right now, and what the practices winning at retention are doing differently.
Limited seats. Register now to secure your spot.
Reserve My Spot30 minutes. Free. Built for cash-pay practice owners who are serious about retention.
The 30 minutes that reframe how you think about retention.
Why patients stop returning — and why your data will never tell you the real reason
What the practices with the strongest retention are doing differently that has nothing to do with their marketing
The single most neglected layer in your practice and what it is actually worth to your bottom line
What it looks like when the human experience is built with the same intention you bring to everything clinical
Built for the operators who already know something is missing.
- You own or operate a medical spa, wellness clinic, or plastic surgery practice
- You are a single location, multi-location, or part of a private equity roll-up
- You have invested in marketing and technology and are still not seeing the retention numbers you expect
- You suspect the gap lives somewhere your agency cannot reach
- You are ready to look honestly at the human layer of your practice and build the competitive advantage no competitor can copy
Two operators. Decades inside cash-pay practices.
Hillary Small
Hillary has spent over a decade building and scaling cash-pay practices. Her frameworks have helped build multi-million dollar medical spas, wellness clinics, and aesthetic practices across the country — from single-location startups to multi-location and private equity roll-ups.
Stephanie Vogel
Stephanie brings over a decade of non-clinical patient support experience inside high-performing wellness practices. She has personally driven over $2 million in revenue using the same patient-centered frameworks, communication systems, and relationship-building strategies she teaches inside The Human Side of Wellness.
Together, Hillary and Stephanie have built dozens of practices from the ground up and driven millions of dollars in revenue for cash-pay practices at every stage of growth.
About The MedSpa Society
The MedSpa Society is a boutique marketing and growth agency built exclusively for the aesthetics and wellness industry. We work with single practices, multi-location groups, and private equity roll-ups — teaching the same strategies we have used to build successful cash-pay practices across the country.
We are not a generalist agency. Every framework we teach, every strategy we build, and every program we run comes from years of being embedded inside practices — knowing exactly what separates the ones that grow from the ones that plateau.
Practices Launched By The MedSpa Society
30 minutes could change how your practice retains patients for years.
Free to attend. Limited seats available.
themedspasociety.com